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Ushbu maqolada turizm sohasidagi tadbirkorlikning raqobatbardosh salohiyatini rivojlantirish muhimligi yoritilgan. Raqobatbardoshlik tushunchasi va uning tarkibiy qismlari korxonalarning amaliyotida qanday qo‘llanilishi, turistik kompaniyalarning rivojlanishiga ta’siri tahlil qilingan. Maqolada raqobatbardoshlikni oshirish uchun miqdoriy baholash usullari, marketing strategiyalarining ahamiyati va asosiy raqobatchilarni tahlil qilishning ustunliklari ko‘rib chiqilgan. Raqobat strategiyasini ishlab chiqish va optimallashtirish uchun muqobil variantlarni reyting asosida baholash yondashuvi taklif etilgan. Olingan natijalar turizm korxonalarining samaradorligini oshirish hamda bozor talablariga moslashish uchun ilmiy va amaliy ahamiyatga ega.

  • Read count 6
  • Date of publication 08-01-2025
  • Main LanguageO'zbek
  • Pages1405-1412
Ўзбек

Ushbu maqolada turizm sohasidagi tadbirkorlikning raqobatbardosh salohiyatini rivojlantirish muhimligi yoritilgan. Raqobatbardoshlik tushunchasi va uning tarkibiy qismlari korxonalarning amaliyotida qanday qo‘llanilishi, turistik kompaniyalarning rivojlanishiga ta’siri tahlil qilingan. Maqolada raqobatbardoshlikni oshirish uchun miqdoriy baholash usullari, marketing strategiyalarining ahamiyati va asosiy raqobatchilarni tahlil qilishning ustunliklari ko‘rib chiqilgan. Raqobat strategiyasini ishlab chiqish va optimallashtirish uchun muqobil variantlarni reyting asosida baholash yondashuvi taklif etilgan. Olingan natijalar turizm korxonalarining samaradorligini oshirish hamda bozor talablariga moslashish uchun ilmiy va amaliy ahamiyatga ega.

№ Author name position Name of organisation
1 Teshabaeva O.N. iqtisodiyot va servis kafedrasi katta o‘qituvchisi, PhD Farg‘ona davlat universiteti
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