The current article examines the theoretical foundations, core principles, and the development stages of marketing strategy with particular emphasis on role in improving the performance of textile enterprises. The research examines key aspects such as the economic position of the textile industry, export trends, growing competitiveness and the strategic impact of marketing on business goals. The study is based on a comprehensive review of academic literature, statistical data, scholarly articles and reliable online sources, offering insights into how marketing strategies contribute to the competitiveness and sustainability of textile enterprises.
The current article examines the theoretical foundations, core principles, and the development stages of marketing strategy with particular emphasis on role in improving the performance of textile enterprises. The research examines key aspects such as the economic position of the textile industry, export trends, growing competitiveness and the strategic impact of marketing on business goals. The study is based on a comprehensive review of academic literature, statistical data, scholarly articles and reliable online sources, offering insights into how marketing strategies contribute to the competitiveness and sustainability of textile enterprises.
Ushbu maqolada marketing strategiyasining nazariy asoslari, asosiy tamoyillari va rivojlanish bosqichlari oʻrganilib, uning toʻqimachilik korxonalari faoliyatining samaradorligini oshirishdagi oʻrni alohida taʼkidlanadi. Tadqiqotda toʻqimachilik sanoatining iqtisodiy holati, eksport tendensiyalari, raqobatbardoshlikning ortib borishi hamda marketingning biznes maqsadlariga strategik taʼsiri kabi muhim jihatlar tahlil qilinadi. Ushbu tadqiqot akademik adabiyotlar, statistik maʼlumotlar, ilmiy maqolalar va ishonchli onlayn manbalar asosida olib borilgan boʻlib, marketing strategiyalarining toʻqimachilik korxonalarining raqobatbardoshligi va barqarorligiga qoʻshayotgan hissasi yuzasidan chuqur tahliliy xulosalarni taqdim etadi.
В данной статье рассматриваются теоретические основы, основные принципы и этапы развития маркетинговой стратегии с особым акцентом на её роль в повышении эффективности деятельности текстильных предприятий. В исследовании анализируются ключевые аспекты, такие как экономическое положение текстильной отрасли, тенденции экспорта, рост конкурентоспособности и стратегическое влияние маркетинга на достижение бизнес-целей. Работа основана на всестороннем обзоре академической литературы, статистических данных, научных публикаций и надежных интернет-источников, предоставляя аналитические выводы о вкладе маркетинговых стратегий в конкурентоспособность и устойчивость текстильных предприятий.
| № | Author name | position | Name of organisation |
|---|---|---|---|
| 1 | Akhmedova S.. | - | Tashkent State University of Economics |
| № | Name of reference |
|---|---|
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