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This article explores the impact of media representation and existing stereotypes on public perception and statistical visibility of individuals with Autism Spectrum Disorder (ASD). The research focuses on how media portrayals influence both social attitudes and the availability of reliable statistical data. A sociological survey conducted as part of the study revealed key factors contributing to the social isolation of individuals with ASD. Analysis of media content — both international and Uzbek — demonstrates that autism is often depicted through the lens of exceptionality, associating it with extraordinary talents or “magical” abilities. Such portrayals, while seemingly positive, contribute to an idealized and often misleading perception of the condition, overshadowing real-life challenges faced by individuals with ASD. The study also highlights a significant gap in Uzbekistan’s statistical data regarding autism. This lack of accurate information is largely rooted in persistent societal stereotypes and insufficient public awareness. The article argues that if the media provided more accurate and comprehensive coverage of autism, it would help shift public opinion, encourage formal recognition and registration of individuals with ASD, and support the development of targeted assistance programs. Ultimately, such efforts could foster the establishment of foundations and non-governmental organizations dedicated to supporting individuals with autism across the country.

  • Read count 8
  • Date of publication 20-06-2025
  • Main LanguageIngliz
  • Pages212-224
English

This article explores the impact of media representation and existing stereotypes on public perception and statistical visibility of individuals with Autism Spectrum Disorder (ASD). The research focuses on how media portrayals influence both social attitudes and the availability of reliable statistical data. A sociological survey conducted as part of the study revealed key factors contributing to the social isolation of individuals with ASD. Analysis of media content — both international and Uzbek — demonstrates that autism is often depicted through the lens of exceptionality, associating it with extraordinary talents or “magical” abilities. Such portrayals, while seemingly positive, contribute to an idealized and often misleading perception of the condition, overshadowing real-life challenges faced by individuals with ASD. The study also highlights a significant gap in Uzbekistan’s statistical data regarding autism. This lack of accurate information is largely rooted in persistent societal stereotypes and insufficient public awareness. The article argues that if the media provided more accurate and comprehensive coverage of autism, it would help shift public opinion, encourage formal recognition and registration of individuals with ASD, and support the development of targeted assistance programs. Ultimately, such efforts could foster the establishment of foundations and non-governmental organizations dedicated to supporting individuals with autism across the country.

Ўзбек

Ushbu maqola autizm spektr buzilishlari (ASB) bo‘lgan shaxslar haqidagi jamiyat tasavvurini shakllantirishda ommaviy axborot vositalari va stereotiplarning ta’sirini tahlil qilishga bag‘ishlangan. Tadqiqot markazida — autizmning media orqali yoritilishi va buning statistik ma’lumotlar shakllanishiga qanday ta’sir ko‘rsatayotgani tahlil qilinadi. Ijtimoiy so‘rov natijalari ASB bo‘lgan shaxslarning ijtimoiy inkor va izolyatsiyaga uchrashi sabablari aniqlanishiga yordam berdi. Media materiallar tahlili shuni ko‘rsatdiki, ko‘pincha autizm “geniallik” yoki g‘ayrioddiy qobiliyatlar bilan bog‘langan holda yoritiladi. Bu esa jamiyatda haqiqatga mos kelmaydigan, ideal tasavvurlarni yuzaga keltiradi. Bunday holat autizmning murakkabligi va real ehtiyojlarini e’tiborsiz qoldiradi. Tadqiqotda, shuningdek, O‘zbekistonda autizm bo‘yicha ishonchli statistik ma’lumotlarning yo‘qligiga ham e’tibor qaratilgan. Bu holat, asosan, jamiyatdagi mavjud stereotiplar va noto‘g‘ri axborotlar bilan bog‘liq. Agar OAV autizmni xolis va keng qamrovli yoritganida, bu nafaqat jamoatchilik fikrini o‘zgartirishga, balki bu shaxslarni rasmiy hisobga olish va ularga yordam ko‘rsatish mexanizmlarini yaratishga ham turtki bo‘lardi. Tadqiqotda bunday yondashuv O‘zbekistonda autizmga ega shaxslarni qo‘llabquvvatlovchi jamg‘armalar va nodavlat notijorat tashkilotlarini yaratish uchun muhim qadam sifatida ko‘riladi.

Русский

Статья посвящена анализу влияния медиа и стереотипов на формирование общественного мнения и статистического представления о людях с расстройствами аутистического спектра (РАС). В центре внимания — то, как стереотипное освещение аутизма в информационном пространстве мешает объективному учёту и полноценному включению таких людей в общественную жизнь. В рамках исследования был проведён социологический опрос, результаты которого выявили ключевые причины социальной изоляции лиц с РАС. Особое внимание уделено анализу медиа-репрезентаций аутизма: в большинстве узбекских и зарубежных материалов синдром изображается через призму исключительности — как состояние, сопровождающееся «гениальностью» или необычными способностями. Подобная художественная гиперболизация, как показано в исследовании, приводит к искажённому восприятию аутизма, игнорируя реальные трудности и потребности людей с РАС. В работе подчёркивается, что медиа-влияние способствует укоренению стереотипов, которые, в свою очередь, препятствуют формированию точной статистики по данному диагнозу в Узбекистане. Отсутствие достоверной информации затрудняет создание эффективных программ поддержки и институтов помощи. В качестве возможного решения предложено усиление роли СМИ в формировании достоверного и инклюзивного образа людей с аутизмом и внедрение систематизированного статистического учёта.

Author name position Name of organisation
1 YUSUPOVA E.S. Magistrant Jurnalistika va ommaviy kommunikatsiyalar universiteti
Name of reference
1 Avezova, D. G. Q. Ota-onalarda autizm sindromi bo‘lgan farzand ta’limtarbiyasi va rivojlanishiga oid pedagogik-psixologik bilimlarni oshirish. Mahalla va oila ilmiy-tadqiqot instituti, tayanch doktoranti.
2 Çelik, A. (2019). Otizmli çocukların televizyon izleme davranışlarının yeni medya kullanımlarına etkisi.
3 Fiske, S. T. (1998). Stereotyping, prejudice, and discrimination. Lippmann, W. (1922). Public opinion.
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5 Ressa, T. (2022). Histrionics of autism in the media and the dangers of false balance and false identity on neurotypical viewers.
6 Serter, S. S., & Yıldız, S. (2021). Sosyal medya kampanyası aracılığıyla otizm farkındalığının ölçümlenmesi ve arttırılmasına yönelik bir iletişim çalışması.
7 Zolezzi, M., Habib, S., Saadia, H., & Elamin, S. (2020). Portrayal of autism spectrum disorder and its treatments in Qatar’s leading newspapers: A content analysis study. Health Psychology Open.
8 Zuckerman, M., & Hamilton, D. L. (2002). Stereotypes as explanations: The formation of meaningful beliefs about social groups. Cambridge University Press.
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