Mazkur maqolada zamonaviy savdo tizimida xizmat sifatini oshirish va iste’molchi ehtiyojlarini chuqur o‘rganishda muhim vosita sifatida e’tirof etilayotgan “Mystery Shopping” (yashirin xaridor) usulining nazariy va amaliy jihatlari tahlil etilgan. Xorijiy davlatlar, xususan AQSh va Yevropa mamlakatlari tajribasi bilan O‘zbekiston sharoitidagi amaliy qo‘llanilishi qiyosiy tahlil qilinib, usuldan foydalanishda yuzaga kelayotgan asosiy muammolar va ularning yechimlari yoritilgan. Amaliy kuzatuvlar asosida mamlakatimizda mazkur yondashuvning xizmat sifati, iste’molchi qoniqishi va savdo raqobatbardoshligiga ta’siri baholangan. Shuningdek, Mystery Shopping metodologiyasini milliy tizimga integratsiya qilish bo‘yicha ilmiy asoslangan taklif va tavsiyalar ilgari surilgan.
Mazkur maqolada zamonaviy savdo tizimida xizmat sifatini oshirish va iste’molchi ehtiyojlarini chuqur o‘rganishda muhim vosita sifatida e’tirof etilayotgan “Mystery Shopping” (yashirin xaridor) usulining nazariy va amaliy jihatlari tahlil etilgan. Xorijiy davlatlar, xususan AQSh va Yevropa mamlakatlari tajribasi bilan O‘zbekiston sharoitidagi amaliy qo‘llanilishi qiyosiy tahlil qilinib, usuldan foydalanishda yuzaga kelayotgan asosiy muammolar va ularning yechimlari yoritilgan. Amaliy kuzatuvlar asosida mamlakatimizda mazkur yondashuvning xizmat sifati, iste’molchi qoniqishi va savdo raqobatbardoshligiga ta’siri baholangan. Shuningdek, Mystery Shopping metodologiyasini milliy tizimga integratsiya qilish bo‘yicha ilmiy asoslangan taklif va tavsiyalar ilgari surilgan.
| № | Author name | position | Name of organisation |
|---|---|---|---|
| 1 | Ashurova M.X. | katta o‘qituvchisi | Buxoro davlat universiteti, marketing va menejment kafedrasi |
| 2 | Navrozzoda K.R. | talaba | Buxoro davlat universiteti |
| № | Name of reference |
|---|---|
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