29

Ushbu maqolada tijorat banklarida mijoz sadoqatini oshirishga qaratilgan dasturlar va ularni joriy etish mexanizmlari tahlil qilinadi. Mijoz sadoqatini shakllantirish va mustahkamlash banklar raqobatbardoshligini oshirishda muhim omil hisoblanadi. Maqolada mijozlar ehtiyojlarini qondirish, ularga individual yondashuv asosida xizmat ko‘rsatish, sodiqlik dasturlarini amaliyotga tadbiq etish usullari, bonus tizimlari, chegirmalar, aksiyalar va boshqa motivatsion vositalar ko‘rib chiqiladi. Shuningdek, xorijiy tajriba misolida samarali mexanizmlar tahlil qilinib, milliy bank tizimida qo‘llash imkoniyatlari yoritiladi. Tadqiqot natijalari asosida banklar faoliyatida sadoqat dasturlarini joriy etish bo‘yicha tavsiyalar ishlab chiqilgan.

  • Read count 29
  • Date of publication 07-07-2025
  • Main LanguageO'zbek
  • Pages1325-1333
Ўзбек

Ushbu maqolada tijorat banklarida mijoz sadoqatini oshirishga qaratilgan dasturlar va ularni joriy etish mexanizmlari tahlil qilinadi. Mijoz sadoqatini shakllantirish va mustahkamlash banklar raqobatbardoshligini oshirishda muhim omil hisoblanadi. Maqolada mijozlar ehtiyojlarini qondirish, ularga individual yondashuv asosida xizmat ko‘rsatish, sodiqlik dasturlarini amaliyotga tadbiq etish usullari, bonus tizimlari, chegirmalar, aksiyalar va boshqa motivatsion vositalar ko‘rib chiqiladi. Shuningdek, xorijiy tajriba misolida samarali mexanizmlar tahlil qilinib, milliy bank tizimida qo‘llash imkoniyatlari yoritiladi. Tadqiqot natijalari asosida banklar faoliyatida sadoqat dasturlarini joriy etish bo‘yicha tavsiyalar ishlab chiqilgan.

№ Author name position Name of organisation
1 Kuliev .X. dotsent Buxoro davlat universiteti
№ Name of reference
1 1. Buttle, F., & Maklan, S. (2019). Customer relationship management: Concepts and tools (3rd ed.). Routledge. https://doi.org/10.4324/9780429443898
2 2. Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or overvalued customers: Capturing total customer engagement value. Journal of Service Research, 13(3), 297–310. https://doi.org/10.1177/1094670510375602
3 3. Reichheld, F. F., & Sasser, W. E. (1990). Zero defections: Quality comes to services. Harvard Business Review, 68(5), 105–111.
4 4. Peppers, D., & Rogers, M. (2016). Managing customer relationships: A strategic framework (2nd ed.). Wiley.
5 5. Rust, R. T., Zeithaml, V. A., & Lemon, K. N. (2004). Customer-centered brand management. Harvard Business Press.
6 6. Lovelock, C., & Wirtz, J. (2016). Services marketing: People, technology, strategy (8th ed.). Pearson Education.
7 7. Dawes, J. (2009). The effects of service price increases on customer retention: The moderating role of customer tenure and relationship breadth. Journal of Service Research, 11(3), 232–245. https://doi.org/10.1177/1094670508328981
8 8. Shoemaker, S., & Lewis, R. C. (1999). Customer loyalty: The future of hospitality marketing. International Journal of Hospitality Management, 18(4), 345–370. https://doi.org/10.1016/S0278-4319(99)00042-0
9 9. Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63(Special Issue), 33–44. https://doi.org/10.1177/00222429990634s105
10 10. Chinomona, R., & Sandada, M. (2013). Customer satisfaction, trust and loyalty as predictors of customer intention to re-purchase South African retailing industry. Mediterranean Journal of Social Sciences, 4(14), 437–446. https://doi.org/10.5901/mjss.2013.v4n14p437
11 11. Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2020). Services marketing: Integrating customer focus across the firm (7th ed.). McGraw-Hill Education
12 12. Ibragimov, M. (2022). Strategies for improving customer loyalty in Uzbekistan's banking sector. Central Asian Economic Review, 3(1), 115–128.
Waiting